Bulk SMS Thane Bulk SMS Service in Thane

There are scenarios where message delivery can be delayed for a variety of reasons. Examples of these can be: Handset temporarily unavailable (such as a loss of signal). This is more than often the main cause of delays in message delivery, due to the handset not always being readily available. This is particularly true when travelling, when in mountainous or uneven environments or when the general network signal isn’t strong enough.Handset is assigned to a new base station. Handsets and SMSCs constantly “ping” each other, in order for the SMSC to determine the handset status and vice versa. As part of its operation, the SMSC needs to determine where the handset’s closest Base Station is. During times of switching from one Base Station to another, messaging delays can occur.SMSC’s and Base stations have their own retry schedules when attempting to deliver messages. Depending on the volume and activity load of the base station, certain messages can take longer to get delivered than others. There is no prioritisation on delivering messages, but rather how often the message has been retried. The more often a message is retried, the longer the time-interval will be before the next retry is attempted (until the message ultimately expires).SMSC’s and Base station reliability. If a Base station fails for any particular reason, SMSC’s automatically reroute all messages through the next closest base station. This results in the surrounding base stations to increase in activity and volume, for which their internal logic aren’t prepared for and results in huge delays in message delivery for that area. This scenario hardly ever occurs. There are other reasons as well, but these are more technically detailed and are not always thoroughly explained by the Operators.Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing. Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers.

Short Message Service (SMS) is a text messaging service component of phone, Web, or mobile communication systems. It uses standardized communications protocols to allow fixed line or mobile phone devices to exchange short text messages.SMS was the most widely used data application,  with an estimated 3.5 billion active users, or about 80% of all mobile phone subscribers at the end of 2010. The term "SMS" is used for both the user activity and all types of short text messaging in many parts of the world. SMS is also employed in direct marketing, known as SMS marketing.SMS as used on modern handsets originated from radio telegraphy in radio memo pagers using standardized phone protocols. These were defined in 1985 as part of the Global System for Mobile Communications (GSM) series of standards as a means of sending messages of up to 160 characters to and from GSM mobile handsets. Though most SMS messages are mobile-to-mobile text messages, support for the service has expanded to include other mobile technologies, such as ANSI CDMA networks and Digital AMPS, as well as satellite and landline networks.Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can plague customers with time and location sensitive, personalized information that promotes goods, services and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".Marketing through cell phones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted or (unwanted) content. On average, SMS messages are read within four minutes, making them highly convertible.Over the past few years SMS marketing has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association (MMA), as well, have established guidelines and are evangelizing the use of the mobile channel for marketers. While this has been fruitful in developed regions such as North America, Western Europe and some other countries, mobile SPAM messages (SMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber) remain an issue in many other parts or the world, partly due to the carriers selling their member databases to third parties. In India, however, government's efforts of creating National Do Not Call Registry have helped cell phone users to stop SMS advertisements by sending a simple SMS or calling 1909.Mobile marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer's phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone. Over the past few years mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile short code as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media.

SMS marketing services typically run off a short code, but sending text messages to an email address is another methodology (though this method is not supported by the carriers). Short codes are 5 or 6 digit numbers that have been assigned by all the mobile operators in a given country for the use of brand campaign and other consumer services. The mobile operators vet every short code application before provisioning and monitor the service to make sure it does not diverge from its original service description. Another alternative to sending messages by short code or email is to do so through one's own dedicated phone number.Besides short codes, inbound SMS can be received on long numbers e.g. 8122 00 8122), which can be used in place of short codes or premium-rated short messages for SMS reception in several applications, such as product promotions and campaigns. Long numbers are internationally available, as well as enabling businesses to have their own number, rather than short codes which are usually shared across a number of brands. Additionally, long numbers are non-premium inbound numbers.One key criterion for provisioning is that the consumer opts into the service. The mobile operators demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS. Bulk messaging lets you deliver SMS messages to mobile handsets almost anywhere in the world. Bulk messaging software is required for sending and receiving bulk messages and various software packages are available. These software packages provides users with the opportunity to add as many phone numbers as required and these phone numbers can be managed in a variety of ways. Our SMS software applications allow you to upload lists of mobile phone numbers using a TXT or CSV file. Some sophisticated systems can automatically remove any duplicated numbers or the mobile numbers are validated prior to sending the messages. With enhanced software features messages, can be scheduled to be sent at specific times and/or days and bulk messages can be sent on national and international mobile networks as long as the bulk messaging software provider sends internationally. Bulk messaging API Most Bulk Messaging services utilize the following standard API's (Application Programming Interface).FTP (File Transfer Protocol) SMPP (Short Message Peer to Peer) HTTP and Email.Bulk messaging lets you deliver SMS messages to mobile handsets almost anywhere in the world. Text messages can be used to interact with automated systems to, for example, order products or services, or participate in contests. Advertisers and service providers use direct text marketing to message mobile phone users about promotions, payment due dates, etcetera instead of using mail, e-mail or voicemail. Text messaging has become so popular that advertising agencies and advertisers are now jumping into the text messaging business. Services that provide bulk text message sending are also becoming a popular way for clubs, associations, and advertisers to reach a group of opt-in subscribers quickly. A direct-to-SMSC gateway is a device which allows SMS text messages to be sent and received by email, from web pages or from other software applications. The gateway connects directly to a mobile operator's SMSC via the Internet or direct leased line connections. It converts the message format into a format understood by the SMSC, typically this is the SMPP protocol. Direct-to-SMSC gateways are used by SMS aggregators to provide SMS services to their clients. Typically they serve for high volume messaging and require a contract directly with a mobile operator. Bulk messaging software is required for sending and receiving bulk messages and various software packages are available. These software packages provides users with the opportunity to add as many phone numbers as required and these phone numbers can be managed in a variety of ways. Most SMS software applications allow you to upload lists of mobile phone numbers using a TXT or CSV file.